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Results matter.
Relationships make a difference.

Lionheart Partners was founded in 2018 with a clear vision to help organizations accomplish their most critical growth goals through their leaders, teams, and customers through Business Advisory, Leadership Development, and Executive Coaching services.

Companies and organizations can only thrive based on the strength of their customer relationships and the positive engagement of their employees. For over 25 years, Ash Merchant has successfully helped organizations of all sizes identify, target, and cultivate high-quality relationships while also coaching and developing high potential colleagues and executive leaders throughout his career.

Founded in 2018, Lionheart Partners launched with a focus on helping clients grow their revenues and grow their people through high-quality business development services and impactful leadership development services. Clients appreciate the personable, relatable, and results-oriented style Ash brings to relationships. His expertise as an executive, commercial leader, player-coach, and speaker provides a fresh and unique perspective coupled with practical ideas that clients can use every day. Ash understands that organizations, now more than ever, need to be hyper-focused on cultivating the right relationships with clients and on building a sustainable culture of leadership development throughout the enterprise.


Advisory Services

Advisory Services

Customer acquisition and growth are the lifeblood of any organization. It is not good enough just to have customers – organizations must have brand-building and brand-enhancing relationships. Lionheart Partners brings hands-on and practical solutions to help select organizations target the best opportunities for revenue growth and long term expansion.

  • Business Development and Account Management Strategy
  • Brand Ambassador Services
  • Strategic Relationship Development

Interim chief commercial officer services are available to help companies and executives make progress during transition times while finding a permanent resource to meet the business needs.

Leadership Development

Leadership Development

People are the heartbeat of any organization and a determining factor in the success of the enterprise. Goals are accomplished, objectives are met and milestones are reached all through the strengths and skills of the people throughout the organization. Ash is a skilled business executive, effective relationship builder and powerful corporate storyteller and brings these skills to his clients in leadership development settings.

Lionheart Partners is pleased to co-create and deliver content regularly through Leadership Foundry, a leading leadership and advisory collaborative based in Atlanta, GA, to offer a variety of services including high potential leadership development and executive team development.

Executive Coaching

Executive Coaching

Everyone needs a coach – that’s how we all get better at work and at home.  Great leaders and executives know this and take every opportunity to learn and be mentored by others. Ash Merchant works with leaders and rising stars to equip them to reach their potential and accomplish challenging business goals. Clients find his style to be practical, relatable and authentic in individual and corporate coaching engagements.

Whether you are new to an executive role, have been in a senior leadership role for years, seeking new career paths or exploring the best way to grow your highest priority leaders, you can schedule a discovery conversation to determine whether executive coaching with Ash Merchant is right for you or your organization.

Meet Ash Merchant

Ash Merchant has served various organizations as a trusted advisor, executive, and brand ambassador across the fields of human capital, risk management, and business consulting. He currently serves as Founder and President of Lionheart Partners.

Clients find Ash’s style to be relatable, practical, and genuine. He offers a unique perspective of domestic and global business acumen developed over 25 years of sales, operations, and executive experience. Ash specializes in developing enduring relationships through insightful discovery and counsel on his clients’ most pressing business issues. Throughout his career, he has worked with both large and mid-sized organizations in addition to his experience consulting with four founder-led startups.

Book Ash for your next media engagement. Scroll down for contact info.

Get In Touch

Ash Merchant
Managing Partner
404.906.4904 | ash@lionheart.partners